Batch 5 became much more complicated than a single “batch” should ever have been.
Behind the name were essentially two main purchase orders, with overlapping customer orders and overlapping SKU requirements.
That overlap mattered because Monoblocc orders are bundles made up of multiple individual components. Some orders allocated to the original Batch 5 purchase order still needed one or two components that had to be produced in the following purchase order before the full bundle could ship.
At the time, I made the decision to keep calling all of this Batch 5 rather than announce Batch 6 while a meaningful part of Batch 5 was still being fulfilled.
In hindsight, that made the external picture much more confusing than the reality.
Across roughly 500 orders grouped under Batch 5, customer experiences were very different. A large part of the original purchase order shipped on time, with many customers receiving their rigs as early as February and March. Later orders shipped in additional stages, while some individual orders were held up considerably longer.
The particular mix of components in an order played a big role. Larger or more unusual configurations naturally have more individual SKUs, which also means a greater chance that one missing component can hold up the entire bundle.
There were other issues too. In some cases, products showed as available on the website when the underlying component inventory was not actually sufficient to fulfill the order. That was a technical and inventory-allocation problem that needed fixing.
So there was never one single “Batch 5 delay.”
For some customers, Batch 5 was essentially uneventful. For others, it became an unacceptably long wait.
And from the outside, our communication made it look as though Batch 5 itself had taken half a year to manufacture and ship. That was not what happened - but by grouping several overlapping production and fulfillment stages under one label, I made it very difficult for customers to see the difference.
Batches will continue to exist and will still be communicated for pre-orders. What is changing is the system underneath them: larger production runs of the difficult-to-produce components, clearer commnunication on the store, and individual fulfillment batches drawing from that inventory instead of repeatedly starting production from zero.