Designed for Work. Built for Life.

A product born from necessity, refined through passion, and designed to elevate your workspace.

We are two co-founders with decades of experience living and working in Hong Kong. Our backgrounds span startups, ecommerce logistics, product development, software, financial auditing, and education. Together, we bring a unique perspective to productivity, remote work, and creating meaningful solutions.

 

Being based in Hong Kong connects us directly to our factory partners, allowing us to monitor production, improve product quality, and iterate quickly. Our shared interest in design, customization, rendering, and software development drives us to offer a personalized shopping experience that reflects the versatility of our products.

“We’re building the product we wish existed—versatile, sustainable, and engineered to last for years, not just months.” 

Wolfgang Ettlich

CEO & Co-Founder

Why we started

The idea for Monoblocc began in the most unassuming place: Wolfgang’s childhood bedroom in Germany. While pitching to investors and clients on Zoom, harsh natural side lighting and a cluttered desk filled with makeshift solutions inspired a moment of clarity. The tools meant to enhance productivity were flimsy, obtrusive, and anything but elegant.

 

Looking around, Wolfgang realized the market was flooded with cheap, throwaway products that prioritized cost over quality. In contrast, his 13-year-old Ergotron monitor arm was still holding strong—functional, reliable, and built to last. It was a testament to how design and durability could coexist. That’s when the idea struck: create a solution that wasn’t just another piece of tech clutter but an adaptable, high-quality product designed for a modern workspace.

Our vision

At Monoblocc, we aim to redefine workspace solutions with products that are:

  • Versatile: Adaptable to any accessory or setup.
  • High Quality: Built to last, with premium materials and craftsmanship.
  • Expandable: Using industry-standard connectors and measurements, our products can evolve with your needs.
  • Fixable: Replaceable parts make repairs easy and sustainable.
  • Resellable: Durable enough to maintain value, even after years of use.

Our flagship product, the Monoblocc Monitor Rig, embodies these principles. It’s a turnkey solution for those seeking a clean, decluttered workspace with limitless expandability. Every product we release is tested in our own setups—prototypes of Monoblocc were part of our homes for two years before shipping to customers.

How we do business

We believe in doing things differently. Here’s how:

  • Direct-to-Consumer: By selling online, we minimize costs, pass savings to you, and offer a more complex, customizable product lineup than traditional retail can support.
  • Community-Built: Our customers are at the heart of our development. Through conversations on Discord, Reddit, and personal calls, we co-create solutions that meet real needs—not abstract ones from focus groups.
  • Ecosystem Enablers: We want modders and makers to thrive. With 3D-printable add-ons and community-shared ideas, Monoblocc’s ecosystem is open, collaborative, and endlessly expandable.

Monoblocc isn’t just a brand—it’s a philosophy. We design products that make your workspace more efficient, beautiful, and aligned with your lifestyle. Whether you’re upgrading your video calls or building a modular setup for years to come, we’re here to help you work better.

 

Let’s build something lasting, together.

Wolfgang & The Monoblocc Team