Recent changes to U.S. tariff regulations eliminated the Section 321 “De Minimis” rule for air-freighted eCommerce shipments. In simple terms: this made direct-to-consumer air shipments from China uneconomical.
To keep things sustainable and avoid passing unnecessary cost onto our U.S. customers, we are switching to a bulk ocean freight + local U.S. warehouse model.
This means that U.S. orders now have an initial delay of ~4 weeks due to the sea freight leg, but will then be fulfilled faster once stock is in our U.S. warehouse.
We understand this is a shift from our original model, and we truly appreciate your patience as we adapt to a changing global trade environment. More details on this topic can be found in our recent blog post.