Blog Overview

Q1 2026 Update - Building in Public

April 14, 2026

Dear Monoblocc Community,

 

If you ordered from Monoblocc this quarter and things took longer than expected - or if you’re simply curious how this all works behind the scenes - this is a more complete update than I can usually share in support emails or social posts.

📣 The positive first

Q1 was the strongest quarter we’ve had so far. 1,300+ rigs delivered to date and another 200 pre-orders about to arrive.

 

We grew 37% quarter-over-quarter, which is unusual given that the Christmas quarter is typically the peak for a product like ours. What matters more than the number is how that growth happened. Ad spend stayed essentially flat, and most of the growth came from repeat customers and referrals.

 

That’s a strong signal that the product is doing what it’s supposed to do once it arrives. At the same time, it reinforces something I’ve been very deliberate about: growth should not outpace operations. Scaling demand without being able to deliver consistently is not a trade-off I want to make.

🛠️What didn’t go as planned

March was rough. My only in-house staff member left without notice, and it created a major gap overnight - and it happened right as half the batch got delayed because some parts didn’t get finished before the Chinese New Year break (it’s a near month-long closure of all factories and logistics in China). We went from a perfectly on-time Batch 5 to two months of logistics turbulence in a matter of days.

 

What followed affected almost everything at once. Together with our factory and logistics partners, I had to keep orders moving, respond to a spike in “where is my order?” messages, hire, and piece together the status quo without a proper handover. Some of the spreadsheets and workflows only really worked with the person who built them, so even understanding what stood where took time.

 

None of that is the customer’s problem, but it did become the customer’s experience: slower replies, longer waits, and less proactive communication from us.

 

I’m not sharing this to make excuses, only to give real context. If your order was affected in March, you deserve an honest explanation. I care deeply about getting this right, and I’m working to make Monoblocc more resilient, more communicative, and less dependent on any one person - including me.

🛠️What I’m working on now

My goal for Q2 and Q3 is to harden Monoblocc’s operations. It’s far harder than product design and even quality assurance. By now, Monoblocc is more of a software company than a hardware company—all the various operational tools need to be chosen carefully and connected, and I am now heavily leaning into custom software development to finally stop the operational hiccups.

  • Custom batch management system - replacing the spreadsheet patchwork with tools that track every unit from production to delivery. This is custom software tooling and will also include updates to the product pages and checkout experience.
  • New support platform (Gorgias) - one that pulls complete order and batch data from Shopify and can refund and change orders before fulfilment directly in its AI chatbot so you never have to wait on refund or administrative/status update requests. You’ll always get me or a colleague on the line, but 80% of requests could be handled instantly by the right AI.
  • Status update email flows - automated email workflows that keep you in the loop regarding your order and notify you at every major milestone automatically. It’s another systems integration problem that requires deep linking into the new batch management system.
  • Behind the scenes newsletter - creating a newsletter that is focused on communicating what I am working on. Both for transparency and simply to join the ride.

📣 Staying in the loop

I’ll continue to share updates more openly going forward, especially in formats that are quick to produce and easy to follow.

 

The batch updates blog remains a central source for updates - one that is independent of whether someone unsubscribed from our newsletters or whether it landed in spam.

 

Discord is the most direct channel to reach out and talk to the community. I’ll also start sharing more frequent written behind-the-scenes updates.

✅Guarantee

The underlying policies haven’t changed.

 

You can request a full refund on any pre-order, and all products are covered by warranty as well as our no-questions returns policy. The goal now is to make the execution of these as fast and seamless as they should be.

Closing

Thanks for the patience and support. If you like this more detailed, behind-the-scenes type of newsletter, do let me know! I am always trying to find the right balance of detail and transparency.

 

More soon.

 

Wolfgang

CEO / Co-Founder, Monoblocc